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In 2008 My Little Pony toys celebrated 25 wonderful years of whimsicality and celebrity status. Conceived and made by Hasbro, My Little Pony toys have brought magical fun to millions of little girls worldwide over several decades, and they are still around today bringing enjoyment to kids and adult collectors alike.
These rainbow coloured, cute little pony toys have a long and varied history but the ponies' intrinsic characters remain the same - whimsical and wonderful, just as Hasbro intended and portrayed with some very powerful marketing strategies.
Most little girls dream of owning a pony and My Little Pony toys go some way to making that dream come true. Especially for little girls born in the 1970's, growing up in the 80's, as My Little Pony toys inspired pretty much a whole generation. Those same little girls around the time of the first ponies are now adults who still love their Little Pony toys, which have become very collectable.
Of course My Little Pony toys continued to be hugely popular after this first generation of children grew up but their shapes and designs changed, and copycat products came onto the market to compete with them. Before any such competition, when they were first introduced in 1983, My Little Pony toys became so popular that they outsold the infamous and massively successful Barbie doll at one point.
The inception of My Little Pony toys followed the closely related My Pretty Pony toys, their American predecessor, that had been introduced to the marketplace in 1981. My Pretty Pony was produced by Romper Room under the licence of Hasbro, although Hasbro later obtained the patent. My Pretty Pony was much bigger than the My Little Ponies that we know, and her colouring was much more earthy than the pretty, pastel colours of My Little Pony, with primary coloured accessories.
The first generation of My Little Pony toys ran from 1983 to 1995 (1992 in the US) and there were initially only six little ponies. These original six ponies were all Earth ponies, that is they had no wings or horns, unlike later little ponies. They had silky, brushable manes and tails and their own individual symbols on their flanks. Each little pony came with a ribbon and a comb for grooming them.
One of the first My Little Ponies was released with the Grooming Parlour (Pretty Parlour in the US) in 1983. The Grooming Parlour was a blue plastic rectangular carry-case that opened out into a parlour to groom your little pony. It came with a comb, ribbons, hats, a bridle, a saddle and nametags to display under a pony placed on the centre stage. It also came with a tabby cat and a pink basket that could be strapped to the pony's back.
My Little Pony toys then changed in appearance over time, although they retained their pastel coloured bodies with a different colour mane and tail, and individual symbols on their flanks. Following the original Earth ponies came Unicorns and Pegasus ponies, and baby ponies became available in all three models - Earth, Unicorn and Pegasus forms. The early babies were similar to their "mothers" but smaller and in slightly softened colours. Later babies were given more distinctive identities of their own.
In 1997 (1999 in the US and globally in 2003) the My Little Pony brand was re-launched by Hasbro, and enjoyed a huge revival in popularity (although for many they had never really gone away as My Little Pony toys were lasting icons representing childhood dreams). These second generation ponies were created in completely new poses. They were smaller and slimmer than the original first generation of ponies, with longer legs, jewel eyes and turning heads. Most of them were Earth ponies but there were a few unicorns, although no Pegasus ponies and only two baby ponies.
All the Generation 2 My Little Pony toys were discontinued in 2003 when the next, and current, generation of little ponies was introduced. Generation 3 includes the re-release of some original ponies but in different poses or outfits and most of them have shiny bodies and matte symbols on their sides.
From 2003 to 2005 only Earth ponies were released, then in 2005 Pegasus ponies were released and in 2006 Unicorn ponies. In 2008 Hasbro narrowed its My Little Pony toys down to seven ponies and no new ponies will be released, although some older models will be re-released.
Whatever happens in the future of My Little Pony toys, they will always retain their charm and appeal to millions of little girls and adults worldwide and they are sure to have a long, magical life ahead. Their playfulness and whimsical nature will remain for generations of little girls to enjoy, and their iconic status will hopefully stand the test of time.
For more information about My Little Pony toys or to buy pony toys, gifts and clothes visit littleponies.co.uk
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